The 3 Vital Steps To Success

We all know how to set goals… it’s the attainment that’s hard. Bottom line, it all boils down to paying the price.

Each of us has set many goals – some are easy to reach, many others we fail to make. There are many reasons we may fail to attain some of our goals. We may not have been very specific or detailed about what we wanted, and we may have missed 2 other steps in the goal achievement process.

There’s a simple 3 step process to consistently reaching your goals, as you’ll read below.

Step 1 – Identify Your Goal.

Duh, you say? Yet, you’d be surprised how the lack of specificity impacts your goal on the front end. If you say your goal is to make more money, and leave it at that, then $5 more per week is “making more money”. It’s unlikely that’s what you meant when you stated you wanted to make more money.

Using ‘having your own salon’ as an example, flesh out the details with specifics and include where your salon will be located (inside a salon suites or will it be a more traditional salon nearby), when will you be operating out of your salon (timeframe), will you have others working with you or will you be on your own? (sharing a suite, hiring others or on your own), etc. The more specific you can make your goal, the easier it will be to make it. Decide very specifically what you want, write it down and then on to Step 2.

Step 2 – Identify The Price You’ll Have To Pay.

Now, it doesn’t necessarily mean dollars spent or invested, but it does mean you have to consider what you may need to change or give up in order to attain your goal. Everything has a price, especially goals! In this step, you define the actions required to reach your goal so you understand “the price” or cost it will take.

Back to the salon example – the actions required to have your own salon include establishing and growing a loyal clientele, increasing your average ticket so it’s higher than most. It may mean working more days or hours to save more for cushion. Other actions can include educational classes to perfect your craft. Learning about entrepreneurship, etc. Once you’ve identified each item or action you need to accomplish in order to reach your goal, you have ‘your price’.

Step 3 – Commit To Paying The Price.

You’ve identified the goal in detail, you’ve listed out the items or actions you must complete in order to attain that goal and now, you must look deep inside and decide if you are willing to “pay the price”. This is where the rubber meets the road.

Many get through steps 1 & 2. They know what they want and know what they must do… yet, they still may not reach their goal for they may not be willing to pay the price.

In our previous example, of having your own salon, the willingness or commitment to paying the price will determine if you follow through on your goal. You have to look in the mirror and decide if you’re willing to do what is required. Commit to leaving behind your comfort zone and dear co-workers, commit to being in charge, controlling all aspects, spending more time and effort to do what you must do to get across the finish line. If you commit and do all that’s required in Step 2, nothing can stand in your way.

When it comes to having your own salon, the application of these 3 steps helps you identify all that is entailed in owning your own salon and helps you realize if you are indeed, willing to pay the price.

Bottom line: Decide what you want, determine what it will cost to get it and decide if you’ll pay the price.


*Disclaimer: Following this 3-step process may actually result in changing your goal(s) and that may be a good thing! The process brings great clarity and may help you determine that you’re not willing to pay the price – and that’s ok. It just means you may want something else, instead. In any case, you’ll be better off and truly know what you want.

Safer In A Studio

Working out of a salon suite offers many rewards but keeping you and your clients safe is one of the most important, especially during a pandemic.

Listed below are some of the reasons you and your clients are much safer in a suites environment versus a traditional salon.
More Control over Sanitizing between Clients
  • You have complete control over your space and you’ll ensure sanitizing between each and every client. Since you’ll be working out of a smaller space, you can actually quickly sanitize your entire salon suite in between clients instead of just the styling chair/station.
One on One Attention
  • Most of our suites are designed to accommodate only one client at a time (two at the most) so you and your clients will feel safe knowing they are the only client in your space during their service. You also have the option to keep your door shut and make your clients feel even more safe and secure.
No overcrowded Salons or Waiting Areas
  • You nor your clients have to worry about walking into an overcrowded salon or having to wait next to someone they don’t know in a crowded lobby. From start to finish, your client is safe inside your own suite and since it’s only you, the amount of people they need to come into contact with is very limited.
New Clients
  • Clients are so eager for a safer experience that many have transitioned to seeing a stylist who works out of a salon studio instead of visiting a traditional salon. Many of our professionals have actually gained new clients during the pandemic for this reason.
Are you ready to transition to your own, private salon studio? Contact us today to learn more about getting started!

Ready, Set, Go For It!

“Shoulda, woulda, coulda is way more terrifying than ready, set, go.” – Leighann Lord


98% of the population lives in the mindset of ‘the comfort zone’, playing it safe and settling for status quo.


The rest of the population, live in “the uncomfortable zone” and in spite of fear, take action and reach for what they want. They’re the ones making their dreams come true.


The best time for new beginnings is now – explore the opportunity to have your own salon and find out if salon ownership is for you. Discover how easy it is to get started with Salon Studios.


Take the risk and fear out of owning your own business by joining Salon Studios. We’ll help you every step of the way as you make the successful transition to salon owner. 


Everything you need to get going and set up is included in our proprietary,

“Quick Start” Guide. 


Our spacious, private studios are fully customizable, and come equipped with backwash units.

Social Media Marketing | Best Practices

Whether you like it or not, we’re all in sales! We have to market ourselves one way or another. If you’re a Beauty Professional everything you do is marketing. From the image you present to the world – how does your hair and make up look when you go out? – to the way your clients experience services with you – its all marketing. You may work in a salon or be a private salon owner in a suites environment. No matter, getting your name out there, getting repeat clients and new clients will keep your business and revenue growing!

If you can rely on your salon owner to market your services, good for you. If, however, you need to drum up your own business, as you probably know, social media is key. What follows are 10 simple Best Practices steps you can take to begin marketing yourself online today to grow your clientele.

  1. Know what your brand stands for – what is it that is your mission/vision for your business and clients? Create your tagline. Use it on FB, Instagram, website, etc.
  2. Create a Facebook Page and an Instagram Business Account for your business if you don’t already have one. You can have personal profiles and all, but do not mix the two. Dedicated accounts for your profession will boost your credibility, pictures of what you had for dinner last night will not!
  3. A picture is worth a 1000 words as they say – only post good, quality images with the right lighting (Invest in a “ring light” for best results). Use a simple, consistent background for each photo.
  4. Use hashtags, up to 30 per post. Best practices – use different groups of hashtags for different posts. Always include location hashtags. You can include your brand hashtag, too, of course.
  5. Promote your retail and services vs. announcing you have available appointments. There are many free apps you can use to create professional looking posts like Canva. Run a retail promotion of 15% off to first 5 clients that purchase or promote a new service at a reduced rate for new clients, etc.
  6. Post consistently. Yes, it’s hard, but if you are not growing your online presence, your new clients won’t be able to find you. Whether its 2x a week or daily, just stay consistent. Use a free “scheduler” like Buffer or Postcron to simplify and schedule up to 7 days of posts at a time.
  7. Make sure you follow your clients on Instagram and/or friend them on Facebook and ask them to follow you in return.
  8. Use DM (direct messaging) to reach out to someone who hasn’t been in for a while, to reach out to new people that like your posts and invite them to book an appointment.
  9. Follow “influencers” those folks with many followers who are followed by the clientele you wish to have. It will give you visibility and expose you to others.
  10. Make it easy for your clients and new clients to book an appointment. Add the link to your booking site on Facebook and Instagram. Add it in your DM when appropriate.

Gone are the days when handing out flyers or business cards made every difference. New stylists and savvy professionals grow their business from their kitchen table on the smartphone or tablet using these top 10 steps. Try it, you’ll be surprised how fun it is and will enjoy the thrill of generating your own new clientele from social media.

Juliette C. is the owner of Salon Studios Acworth and East Cobb and an avid social media fan. She enjoys spending time teaching her clients marketing skills to help them grow their businesses.